Event Details

MotorCity Casino Hotel
2901 Grand River Ave
Detroit, MI 48201
Sound Board
www.motorcitycasino.com
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EDEF Scholarship Program
Program Book
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Contact Us
For Event & Sponsorship Information:
Events@urbanwheelawards.com
Rosiland Triche (707) 645-0965
For Program Book Ad Information:
Events@urbanwheelawards.com
Call (248) 866-8837
Or (707) 645-0965
For Media Information:
PR@urbanwheelawards.com
Call (301) 390-1823
Or (707) 645-0965
More Media
- Randi Payton, CEO of Decisive Media, Interviewed on Automotive News TV
- Channel 7 News Detroit Coverage of the 15th Annual Urban Wheel Awards
- Urban Wheels Lifetime Achievement Award-Ideal Group
- Urban Wheel Awards 2011 Video
- Charlene Singing "If I Ain't Got You" At The 15th Urban Wheel Awards
- First Shift Automotive News TV January 10, 2011 (Diversity In The Auto Industry/15th Urban Wheel Awards)
- Fox 2 News Detroit Coverage of the 15th Annual Urban Wheel Awards Interview with Randi Payton, CEO of Decisive Media
- 2010 14th Urban Wheel Awards Highlights Video
- 2010 14th Urban Wheel Awards Slideshow
- Urban Wheel Awards Facebook Page
- LinkedIn Urban Wheels Awards Page
- DECISIVE Media/Urban Wheel Awards Twitter Page
- 15th Urban Wheel Awards Digital Program Book
- Alumni of Award Winners
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Media Credential Form
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Media Partnership Agreement
Org. Partnership Agreement
Seeing Business and Community as One
Multimedia company Decisive Media has always considered business as a venue to aid communities and the disadvantaged youth. In 1998, it launched Emerging Diversity Education Fund or EDEF, a non-profit organization that has raised $500,000 in scholarships and trained over 300 young people.
Decisive also assisted multicultural consumers in the automotive industry by releasing national automotive magazines to educate and introduce industry career opportunities. Plus, Decisive established the annual Urban Wheel Awards together with the North American International Auto Show, known as America’s largest revenue event, to benefit its non-profit endeavor. Read More
Urban Wheel Award Categories
Awards Nomination Process
- An independent panel of women journalists and auto experts will select the finalists for the 17th Urban Wheel Awards "Honoring Women in the Automotive Industry."
- Automotive OEM's will be selected in four categories for gains in the areas of Women Executives, Initiatives, Marketing, and Supplier and Dealer Development.
- Other categories will include Women Suppliers of the Year, Dealers of the Year, Executive of the Year, and a Pioneer and Lifetime Achievement.
- An independent panel of 15 journalists will select the winners for Urban Car, Urban Truck and Urban Green Vehicle of the Year.
- Our independent panel of automotive journalists vote in October and each year they select the top new vehicles which almost always are the top award winners that year.
- The top three finalists in each category are heralded worldwide through a global promotions campaign
- The winner in each category is presented an award by a cast of nationally known celebrities and news personalities
Several companies will be recognized for leadership in:
Company of the Year: Progress in Women Dealership Diversity
Company of the Year: Progress in Women Supplier Development
Company of the Year: Progress in Community Service Initiatives to Women
Dealers of the Year: Women Dealers
Suppliers of the Year: Women Suppliers
Lifetime Achievement Award
Woman Pioneer of the Year
Woman Executive of the Year
Woman Designer of the Year
The History of the Urban Wheel Awards
Alumni of Award Winners
2013 Urban Wheel Award Winners
The Annual Urban Wheel Awards honor companies, executives and suppliers for recognizing the growing multicultural consumer and embracing diversity in operations and mission. The recipients of the 17th Annual Urban Wheel Awards are listed below:
2013 Pioneer of the Year Award Recipient:
Jenell Ross
President - Bob Ross Motor Cars (Buick, GMC, Mercedes Benz, Fiat) [Visit Website]
2013 Lifetime Achievement Award Recipient:
Kathy Jackson
Legendary Automotive Journalist
2013 Urban Car of the Year:
Cadillac ATS
2013 Urban Truck of the Year:
Ram 1500
2013 Urban Green Vehicle of the Year:
Tesla Model S
2013 Dealer of the Year Finalists:
African American Dealer of the Year:
Gail Martin - CEO, Martin Management Group
Martin Management Group [Visit Website]
Asian Dealer of the Year:
Lori Lum Toyooka - President and General Manager Lum's Auto Center
Lum's Auto Center [Visit Website]
Hispanic Dealer of the Year:
Evelyn Chatel - General Manager and Co-owner Freedom Toyota Chrysler Jeep
Freedom Toyota Chrysler Jeep [Visit Website]
2012 Urban Wheel Award Winners
The Annual Urban Wheel Awards honor companies, executives and suppliers for recognizing the growing multicultural consumer and embracing diversity in operations and mission. The recipients of the 16th Annual Urban Wheel Awards are listed below:
2012 Supplier of the Year Finalists:
African-American Supplier of the Year:
Steven Phillips - Chairman, President & Chief Executive Officer
Detroit Technologies, Inc. [Visit Website]
Asian Supplier of the Year:
Wallace Tsuha - Chairman & Chief Executive Officer
Saturn Engineering & Electronics [Visit Website]
Hispanic Supplier of the Year:
David Segura - Chief Executive Officer
VisionIT [Visit Website]
2012 Dealer of the Year Finalists:
African-American Dealer of the Year:
Thomas Moorehead - President
BMW Mini of Sterling [Visit Website]
Asian Dealer of the Year:
Dzung Nguyen - President
Goshen Buick GMC Hyundai [Visit Website]
Hispanic Dealer of the Year:
Bob Zamora - President
Zamora Automotive Group [Visit Website]
2012 Urban Truck of the Year:
Range Rover Evoque
Runners Up: Jeep Grand Cherokee SRT8 and Mercedes-Benz M Class
2012 Urban Car of the Year:
Hyundai Veloster
Runners Up: Chevrolet Sonic and MINI Coupe
2012 Urban Green Vehicle of the Year:
Toyota Prius Plug-in
Runners Up: Infiniti M35h and Mitsubishi i-MiEV
2012 Executive of the Year:
Fletcher V. Davidson - Group VP & General Manager
2012 Pioneer Award of the Year:
William Perkins - President : Bill Perkins Automotive Group [Visit Website]
2012 Lifetime Achievement Honoree:
Warren Brown - Automotive Journalist - The Washington Post
2012 Corporate Social Responsibility Project of the Year:
Hyundai Motor America2012 Company of the Year:
General Motors Company - Community Leadership
Toyota Motor Sales, U.S.A., Inc. - Diversity Inclusion Leadership
Ford Motor Company - Minority Supplier Development
Chrysler Group LLC - Workforce Development2012 UWA Award Show Co-Hosts:
Phylicia Rashad "Award Winning Actress"
John Quiñones "Emmy Award Winning" ABC News Anchor
2012 UWA Celebrity Award Presenters:
Debbi Morgan "Celebrity Actress"
Gina Hiraizumi "Celebrity Actress" [Visit Website]
Roop Raj "FOX 2 News Anchor"
Justin Durant "NFL Superstar" [Visit Website]
Lauren Fix "The Car Coach" [Visit Website]
Shelby Fix "The Teen Car Coach" [Visit Website]
Damian Gregory "NFL Superstar"
"Wives of Favor" "Celebrity Show Stars" [Visit Website]
Al Pina "Co-Founder - National Latino Automotive Council "
David Lizãrraga "Former Chairman - U.S. Hispanic Chamber of Commerce"
Elizabeth Gallagher "Immediate Past Vice Chair - U.S. Hispanic Chamber of Commerce"
Frankie Darcell "Award Winning Radio Host, Author and Businesswoman"
Alfredo Estrada "Publisher Latino Magazine"
Kelly Johnson "Sunday Business editor at The Washington Post"
Hansen Clarke "U.S. Congressman"
Debbie Stabenow "U.S. Senator"
John Dingell "U.S. Congressman"











































































