Event Details

Sunday, January 12, 2014

New Location

Location: Detroit Marriott - Renaissance Ballroom

Date: Sunday, January 12, 2014

VIP Reception - 5:30pm
General Reception - 5:30pm
Awards - 7:00pm
AfterGlow - 8:30pm

Tickets and Travel

Order Tickets Online

Tickets Available Online!


urbanwheelawards.events.showclix.com






Marriott Renaissance
400 Renaissance Dr W
Detroit, MI 48243

Urban Wheel Awards
Marriott offering special UWA rate:
Detroit Marriott at the Renaissance Center




Program Book


Flyers


Contact Us

UWA Contact Information

For Event & Sponsorship Information:
Events@urbanwheelawards.com
Rosiland Triche (707) 645-0965

For Program Book Ad Information:
Events@urbanwheelawards.com
Call (707) 645-0965

For Media Information:
PR@urbanwheelawards.com
Call (301) 390-1823
Or (707) 645-0965


More Media


Seeing Business and Community as One

Seeing Business and Community as One How B Corporations can Benefit the Economy
Multimedia company Decisive Media has always considered business as a venue to aid communities and the disadvantaged youth. In 1998, it launched Emerging Diversity Education Fund or EDEF, a non-profit organization that has raised $500,000 in scholarships and trained over 300 young people.

Decisive also assisted multicultural consumers in the automotive industry by releasing national automotive magazines to educate and introduce industry career opportunities. Plus, Decisive established the annual Urban Wheel Awards together with the North American International Auto Show, known as America’s largest revenue event, to benefit its non-profit endeavor. Read More


18th Urban Wheel Awards Media Coverage

WJBK FOX 2 News Interview
Thursday, January 9, 2014 - Interview with Randi Payton and two of the winning vehicles; 2014 Mercedes Benz CLA and the 2014 Chevrolet Silverado...Watch Video


Urban Wheels Honors Minorities in the Automotive Industry
Detroit Auto Scene - January 20, 2014 - by Jim Stickford. José Muñoz and Leon Richardson were the big winners at the 18th annual Urban Wheels Awards ceremony in downtown Detroit on Jan. 12. Muñoz was named the 2014 Executive of the Year and Richardson received the 2014 Pioneer of the Year award...
Read Article #1
Read Article #2


Stars and Cars Sleek and Sexy at 2014 Urban Wheel Awards
By J.D. Booth Jan. 16, 2014 - Differences make us better. While it's a recurring theme and one that automakers and suppliers to the industry have thoroughly embraced over the years, it's one that has never been more clearly demonstrated than at the 18th annual version of the Urban Wheel Awards, held on the eve of the Press Days for Detroit's 2014 North American International Auto Show...Read More


Urban Green Vehicle of the Year: Winner is
This week’s Detroit Auto Show will begin in earnest on Saturday, Jan. 18 when doors open to the public. The balance of the initial week, now that Press Preview Days are over, is comprised of industry previews and a charity event. So far, one of the highlights of the expo has been the awarding of the 18th Annual Urban Green Vehicle of the Year. Each year, the awards honor any entity that embraces the multicultural nature of the marketplace. For 2014, the winner of the award is the BMW i3 electric car....Read More


Urban Wheel Awards ride again
For the past 18 years, the Urban Wheel Awards have promoted and applauded diversity throughout the auto industry. Sunday at the Detroit Marriott at the Renaissance Center, the event — hosted by actors Morris Chestnut and Maria Costa — will honor Leon Richardson of the National Association of Black Suppliers as 2014’s Pioneer of the Year....Read More


Urban Wheel Awards 2014 Pioneer of the Year Award Recipient:
Leon C. Richardson was born in Hamtramck, Michigan, and was raised in West Haven, Connecticut. He attended the West Haven Public School System before moving on to collegiate programs and a military tour. Richardson served in the United States Marine Corps for eight years in the enlisted ranks as a non-commissioned officer. While serving in the Marine Corps and stationed on the East Coast, he enrolled in the University of Maryland off-campus program to pursue a business management degree...Read More


Podcast 01.09.14: Mayor Duggan's First Week, Rep. Gary Peters, Most/Least Stressful Jobs
Former City Councilwoman Sheila Cockrel joins Craig to talk about Mayor Mike Duggan's first week on the job. Listeners weigh in on what they'd like to see from Duggan in the next six months. Rep. Gary Peters talks about autos. A look at the most and least stressful jobs in 2014...Read More


The Green and the Powerful at Detroit’s Big Auto Show
DETROIT, Michigan, January 14, 2014 (ENS) – The North American International Auto Show (NAIAS) opened in Detroit's Cobo Center Monday for the first of two press days, to be followed by two industry preview days and a charity day before Detroit's premier auto event opens to the public on Saturday, January 18. It runs through Saturday, January 25...Read More


Celebrities and More At The 18th Annual Urban Wheel Awards
A number of celebrities and local media personalities gathered Sunday to honor minorities from across the country for their contributions to the automotive industry at the 18th Annual Urban Wheel Awards.....Read More


Celebrating diversity at the Urban Wheel Awards
DETROIT -- On Monday the auto industry gets down to business at the North American International Auto Show here. But on Sunday night it partied with the purpose of celebrating diversity and raising money to help educate young people at the 18th Annual Urban Wheel Awards Show....Read More


Urban Wheel Awards honor minority auto industry professionals
On the eve of the official start of the North American International Auto Show, an estimated 400 automotive professionals gathered down the street from Cobo Center to honor minorities in the industry. The 18th annual Urban Wheel Awards, the official multicultural event of the North American International Auto Show, was held Sunday night at the Detroit Renaissance Marriott.....Read More


Chestnut and Costa to Host 18th Annual Urban Wheel Awards
"The Best Man Holiday" star Morris Chestnut will join Alma Award Nominated Actress Maria Costa to host the 18th Annual Urban Wheel Awards on Sunday, January 12, 2014 at the Detroit Marriott at the Renaissance Center during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS.....Read More


Celebrities at 18th Annual Urban Wheels Awards For All Time
Randi Payton at 18th Annual Urban Wheels Awards at Detroit Marriott Renaissance Center, Detroit, Michigan - Maria Costa at 18th Annual Urban Wheels Awards at Detroit Marriott Renaissance Center, Detroit, Michigan....Read More


2014 Urban Wheels Awards Winners: Mercedes CLA, Silverado and BMW i3
Randi Payton, Founder of the The 18th Annual Urban Wheel Awards, the "Official Multicultural Event" of the North American International Auto Show. The 2014 Urban Vehicles of the Year winners are:....Read More


UWA Winners Announced Plus People's Pick Launched
Decisive Media has announced "The 2014 Urban Vehicles of the Year" by a panel of independent automotive journalists: Urban Truck/Chevy Silverado, Urban Car/Mercedes-Benz CLA, Urban Green Car/BMW i3. Winners will be honored at the 18th Annual Urban Wheel Awards (UWA), the official multicultural event of the North American International Auto...Read More


Hyundai Motor America Continues Commitment To Diversity During 2014 North American International Auto Show
DETROIT, Jan. 9, 2014 /PRNewswire via COMTEX/ -- Hyundai Motor America continues its commitment to diversity and inclusion and the community of Detroit during the 2014 North American International Auto Show. As part of its diversity outreach while in Detroit, Hyundai will partner with community organizations Focus: HOPE, the 18th Annual Urban Wheel Awards...Read More


Big wheels of auto industry diversity celebrated
The 18th annual Urban Wheel Awards, Sunday evening at the Detroit Marriott at the Renaissance Center, was a lively celebration of diversity in all facets of the auto industry. The night started with a red carpet procession welcoming the event's guests of honor, including Leon Richardson of the National Association of Black Suppliers, who was named 2014's Pioneer of the Year...Read More


First Shift: Ford F-150 drops 700 lbs.
F-150 in fighting trim?; Barra: Honored to lead; VW SUV in the works...Read More


2014 Urban Car, Truck & Green Vehicle of the Year Announced
Decisive Media has announced “The 2014 Urban Vehicles of the Year” by a panel of independent automotive journalists specializing in enthusiast and consumer automotive content. Winners will be honored at the 18th Annual Urban Wheel Awards (UWA), the official multicultural event of the North American International Auto Show, on January 12, 2014, at the Marriott Renaissance hotel, Detroit, MI...Read More





2014 URBAN VEHICLES OF THE YEAR ANNOUNCED



Mercedes-Benz CLA

Chevrolet Silverado

BMW i3

DETROIT, Mich., November 20, 2013 - Decisive Media has announced "The 2014 Urban Vehicles of the Year" by a panel of independent automotive journa lists specializing in enthusiast and consumer automotive content. Winners will be honored at the 18th Annual Urban Wheel Awards (UWA), the official multicultural event of the North American International Auto Show, on January 12, 2014, at the Marriott Renaissance hotel, Detroit, MI.
Download Full Press Release



Urban Wheel Awards Video Coverage






















17th Urban Wheel Awards Media Coverage

Michigan Association for Female Entrepreneurs to Partner with the 17th Annual Urban Wheel Awards in Detroit
(Detroit, MI) -- Michigan Association for Female Entrepreneurs is proud to announce its partnership with the 17th Annual Urban Wheel Awards which will take place on January 13, 2013 in the Sound Board Theater at the MotorCity Casino Hotel in Detroit. Read More

North American International Auto Show Event to Give Lifetime Achievement Award to Flint Business Owner
FLINT, MI – A Flint native and downtown business owner will be given a lifetime achievement award for her work in the automotive industry, at a North American International Auto Show event. Read More

Former Automotive News Staffer Honored - Kathy Jackson - 2013 Lifetime Achievement Award Recipient
DETROIT -- Veteran journalist and former Automotive News staff member Kathy Jackson, 62, will receive the 2013 Urban Wheel Lifetime Achievement Award. Peter Brown, publisher of Automotive News, will present the award to Jackson at the 17th Annual Urban Wheel Awards on Sunday, Jan. 13, in Detroit. Read More

Emmy and Golden Globe Winning Actor Edward James Olmos and Daytime Emmy Award Winning Actress Niecy Nash to Host the 17th Annual Urban Wheel Awards
DETROIT, Mich., Thurs, Jan. 3, 2013 - Emmy and Golden Globe Award winning actor, producer, director and Latino activist, Edward James Olmos, will join Daytime Emmy awardwinning actress Niecy Nash to host the 17th Annual Urban Wheel Awards on Sunday, January 13, 2013 at the MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show's (NAIAS) press preview week. Read More

17TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES DEALER OF THE YEAR FINALISTS
DETROIT, MICH., Thurs., Dec. 20, 2012 - The 17th Annual Urban Wheel Awards, the official multicultural event of the North American International Auto Show (NAIAS), announces the finalists of the 2013 Dealer of the Year Awards who will be honored on Sunday January 13, 2013 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. Read More

2013 URBAN VEHICLES OF THE YEAR ANNOUNCED: CADILLAC ATS, RAM 1500 & TESLA MODEL S
DETROIT, Mich., Tuesday, November 27, 2012 - Decisive magazine has announced "The 2013 Urban Vehicles of the Year" after their selection by an esteemed panel of independent automotive journalists...Read More

17th ANNUAL URBAN WHEEL AWARDS TO HONOR WOMEN IN THE AUTO INDUSTRY
SOUTHFIELD, MICH. - Thursday, November 15, 2012 - The 17th Annual Urban Wheel Awards (UWA), the official multicultural event of the North American International Auto Show (NAIAS), will host its annual awards show on Sunday, January 13, 2013 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich...Read More




TellUsDetroit.com video coverage of 17th Annual Urban Wheel Awards





16th Annual Urban Wheel Awards Media Coverage

16th Annual Urban Wheel Awards News Coverage


Polk Supports 16th Annual Urban Wheel Awards
The Decisive Media event held at the Motor City Casino Sound Board recognizes African American, Asian and Hispanic achievers in the automotive industry. The event also serves as an annual forum for networking among ethnic automotive leaders and highlights green vehicle technology...Read More

Lauren Fix, The Car Coach Post 16th Annual Urban Wheel Awards Coverage
This year, the Urban Wheel Awards is celebrating 16 years of "Embracing Multicultural Consumer and Diversity Inclusion" in the automotive industry. The annual event, held during the North American International Auto Show... Read More

Chrysler Group Named Company of the Year at 16th Annual Urban Wheels Awards
WKOW 27: Madison, WI Breaking News, Weather and SportsChrysler Group Named Company of the Year at 16th Annual Urban Wheels Awards... Read More

St. Cloud Hyundai: Hyundai Takes Top Honors at 16th Annual Urban Wheel Awards
Hyundai Takes Top Honors at 16th Annual Urban Wheel Awards. The Velostar was named Urban Car of the Year, and... Read More

Hyundai Takes Top Honors at 16th Annual Urban Wheel Awards
Fountain Valley-based Hyundai America was honored in two major categories during the Urban Wheel Awards, held last week in Detroit... Read More

Evoque Wins Esteemed North American Urban Automotive Award
Land Rover North America has been presented with the Urban Truck of the Year award by Decisive magazine... Read More

Chrysler Group Named Company of the Year at 16th Annual Urban Wheels Awards
Breaking news, traffic, weather, and sports for Memphis and the Mid-South... Read More

Phylicia Rashad has auto show gig
"Cosby Show" icon Phylicia Rashad has a role lined up in the Motor City this weekend: She's cohosting Sunday's 16th annual Urban Wheel Awards alongside... Read More

16th Urban Wheel Awards celebrate auto industry's comeback
The 16th annual Urban Wheel Awards on Sunday night at the Sound Board at MotorCity Casino Hotel was heavy with hope for Detroit's future as event-goers breathed a collective sigh of relief at the auto industry's recovery... Read More

16th Annual Urban Wheel Awards
Updated Friday 06 Jan 2012 716 AM EST Published Friday 06 Jan 2012 713 AM EST. myfoxdetroitcom The annual event brings... Read More

16th Annual Urban Wheel Awards at Detroit's MotorCity Casino Hotel
MotorCity Casino Hotel is proud to welcome the 16th Annual Urban Wheel Awards at Sound Board All tickets include the 4pm Bill Perkins reception held in the... Read More

Urban Wheel Awards Happens on Jan. 8
(WJBK) - The 16th Annual Urban Wheel Awards happens on Sunday, January 8 in the Soundboard Theatre at the MotorCity Casino Hotel in Detroit... Read More

Det2LA M.I.M.S. Sun Jan 8 UrbanWheelAwards.com Supported By TieBoxScarfRack.com
Lights, Cameras, Action: A Slew of Celebrities, Dignitaries and Media Personalities Ready to Walk the Green Carpet at the 16th Annual Urban Wheel Awards... Read More

Urban Wheel Awards To Help Kick Off NAIAS
Sunday's 16th Annual Urban Wheel Awards is the Official Multicultural Event of the North American International Auto Show. The festivities get underway with a... Read More

Business Exchange: Leading African American Decision-Maker at Toyota Being Honored
DETROIT, Mich. – When the 16th Annual Urban Wheel Awards convene in Detroit during the January 2012 North American International Auto Show (NAIAS), Toyota Motor Sales (TMS), USA, Inc.'s group Vice President and General Manager, ... Read More

Winter's Harvest - crop forecast
Detroit Metro Times returns to the state Sunday in a far more prominent position: co-host of the 16th annual Urban Wheel Awards, official multicultural event of the North... Read More

The Glitterati rolls into Detroit for the NAIAS
The champagne bottles will definitely be popping, the music bumpin’, and the couture hot! come Sunday, January 9, 2012 as downtown transforms into a smorgasbord of “Who’s Who” among celebrities and beautiful people... Read More




Urban Wheel Awards - Channel 7 News





Urban Wheel Award's co-host John Quiñones talks about the event




EMMY AWARD WINNING ABC NEWS ANCHOR JOHN QUIÑONES TO CO-HOST 16TH ANNUAL URBAN WHEEL AWARDS


DETROIT, Dec. 14, 2011 - Latino media icon and seven-time Emmy winner, John Quiñones, will join award-winning actress Phylicia Rashad as the co-hosts of the 16th Annual Urban Wheel Awards on Sunday, January 8, 2012 at MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS.
Download Full Press Release




AWARD WINNING ACTRESS PHYLICIA RASHAD TO HOST THE 16TH ANNUAL URBAN WHEEL AWARDS


Detroit, MI, - December 7, 2011 - Phylicia Rashad, better known as "Claire Huxtable" from the long-running TV hit series, The Cosby Show, will serve as host of the 16th Annual Urban Wheel Awards, January 8, 2012 at MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS. Rashad is expected to bring her artistic talent, elegance, and style to the nation's only award show that brings together celebrities, automotive executives, industry leaders, international media, government representatives and the multicultural community to celebrate inclusion in the automotive industry.
Download Full Press Release




TOYOTA MOTOR SALES EXECUTVE FLETCHER V. DAVIDSON TO RECEIVE EXECUTIVE OF THE YEAR AWARD


Fletcher Davidson
Leading African-American Decision-Maker at Toyota Motor Sales to be honored at the 16th Annual Urban Wheel Awards

DETROIT, Nov. 15, 2011 - Toyota Motor Sales (TMS), USA, Inc's group vice president and general manager of Toyota Customer Services, Fletcher V. Davidson will receive the 2012 Executive of the Year Award during the 16th Annual Urban Wheel Awards on Jan. 8, 2011, which will be held in the Sound Board theatre at MotorCity Casino Hotel during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS.
Download Full Press Release




THE WASHINGTON POST'S WARREN BROWN TO RECEIVE LIFETIME ACHIEVEMENT AWARD


Warren Brown
Leading Automotive Columnist To Be Honored at the 16th Annual Urban Wheel Awards

DETROIT, MICH. - Wed., Nov. 9, 2011 - Warren Brown, esteemed automotive columnist for The Washington Post will be honored with a Lifetime Achievement Award during the 16thAnnual Urban Wheel Awards on Sunday, Jan. 8, 2012.

Covering the automobile industry since 1982, Brown will be recognized as one of the nation's most influential auto writers, at the black-tie gala, held in the Sound Board theatre at the MotorCity Casino Hotel in Detroit, during Press Week of the North American International Auto Show (NAIAS). The Urban Wheel Awards Show is the "official multicultural event of the NAIAS."
Download Full Press Release




16TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES DEALER OF THE YEAR FINALISTS


Thomas Moorehead

Dzung Nguyen

Bob Zamora

DETROIT, MICH., Tues., Nov. 1, 2011 - The 16th Annual Urban Wheel Awards, hosted by the Emerging Diversity Education Fund and Decisive Media, announced the finalists of the 2012 Dealer of the Year Awards who will be honored on Sunday January 8, 2012 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. The Annual Urban Wheel Awards is the nation's only award show bringing together celebrities, automotive executives, international media, government representatives, and the multicultural community to celebrate inclusion in the automotive industry. The Urban Wheel Awards was named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee.
Download Full Press Release




16TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES SUPPLIER OF THE YEAR FINALISTS


Steven Phillips

Wallace Tsuha

David Segura

DETROIT, MICH., Tues., Nov. 1, 2011 - The 16th Annual Urban Wheel Awards, hosted by the Emerging Diversity Education Fund and Decisive Media, announced the finalists of the 2012 Supplier of the Year Awards who will be honored on Sunday January 8, 2012 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. The Annual Urban Wheel Awards is the nation's only award show bringing together celebrities, automotive executives, international media, government representatives, and the multicultural community to celebrate inclusion in the automotive industry. The Urban Wheel Awards was named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee.
Download Full Press Release




2012 URBAN VEHICLES OF THE YEAR ANNOUNCED



Hyundai Veloster

Range Rover Evoque

Toyota Prius Plug-in

Detroit, Mich- Thursday, October 27, 2011 - "The Urban Vehicles of the Year" were announced today by Decisive magazine after their selection by an esteemed panel of independent automotive journalists. The Urban Wheel Awards judging panel spent several months selecting the most stylish, practical and attainable vehicles by driving dozens of cars and trucks in a variety of North American urban settings before settling on the three winners. Decisive magazine's Urban Vehicles of the Year are featured in the magazine's winter issue, which will be available online at www.decisivemagazine.com and on mobile applications.
Download Full Press Release



16TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES THE AUTOMOTIVE COMPANY OF THE YEAR WINNERS FOR DIVERSITY

Finalists Reflect the Auto Companies Setting a Standard of Excellence in Serving the Auto Industry and Multicultural Consumers, Employees, and Business

DETROIT, MICH., Mon. Oct. 10, 2011-The 16th Annual Urban Wheel Awards, hosted by the Emerging Diversity Education Fund and Decisive Media, announced the winners of the 2012 Urban Wheel Company of the Year Awards who will be honored on Sunday January 8, 2012 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. The Annual Urban Wheel Awards is the nation's only award show bringing together celebrities, automotive executives, international media, government representatives, and the multicultural community to celebrate inclusion in the automotive industry. The UWA event is named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee.
Download Full Press Release




16TH ANNUAL URBAN WHEEL AWARDS NAMED THE OFFICIAL MULTICULTURAL EVENT OF THE NORTH AMERICAN INTERNATIONAL AUTO SHOW (NAIAS)

SOUTHFIELD, MICH. - Thursday, September 15, 2011 - The 16th Annual Urban Wheel Awards, hosted by Decisive Media, has been named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee. The only multicultural event held during press week of the NAIAS will host its annual awards show on Sunday, January 8, 2012 in the Soundboard Theatre at the MotorCity Casino Hotel in Detroit. This world class premier networking event and global marketing initiative is attended by hundreds of media, automotive executives, businesses, politicians, celebrities, and community and trade organizations who come together to promote multicultural consumer awareness of auto manufacturers, vehicles, technology, suppliers, dealers, community service and other areas in the auto industry. The Urban Wheel Awards also honors companies and individuals who have made significant progress in embracing diversity.
Download Full Press Release



Media Reach

The 16th Annual Urban Wheel Awards media outreach included 600 million in audience via various news outlets, DECISIVE Media, and more than 100 national and local mainstream and minority media and organizational partners.


  • Total Print Article Reach: 16,951,000circulation
  • Total Print Ad Reach: 700,000 circulation
  • Total Web Reach: 491,898,000 audience
  • Total TV Reach: 15,759,000 audience
  • Billboards: 1,951,000 imps
  • Radio: 300,000 listeners
  • Flyers: 10,000 copies