Event Details

MotorCity Casino Hotel
2901 Grand River Ave
Detroit, MI 48201
Sound Board
www.motorcitycasino.com
Tickets and Travel
Program Book
Flyers
Contact Us
For Event & Sponsorship Information:
Events@urbanwheelawards.com
Rosiland Triche (707) 645-0965
For Program Book Ad Information:
Events@urbanwheelawards.com
Call (248) 866-8837
Or (707) 645-0965
For Media Information:
PR@urbanwheelawards.com
Call (301) 390-1823
Or (707) 645-0965
More Media
- Randi Payton, CEO of Decisive Media, Interviewed on Automotive News TV
- Channel 7 News Detroit Coverage of the 15th Annual Urban Wheel Awards
- Urban Wheels Lifetime Achievement Award-Ideal Group
- Urban Wheel Awards 2011 Video
- Charlene Singing "If I Ain't Got You" At The 15th Urban Wheel Awards
- First Shift Automotive News TV January 10, 2011 (Diversity In The Auto Industry/15th Urban Wheel Awards)
- Fox 2 News Detroit Coverage of the 15th Annual Urban Wheel Awards Interview with Randi Payton, CEO of Decisive Media
- 2010 14th Urban Wheel Awards Highlights Video
- 2010 14th Urban Wheel Awards Slideshow
- Urban Wheel Awards Facebook Page
- LinkedIn Urban Wheels Awards Page
- DECISIVE Media/Urban Wheel Awards Twitter Page
- 15th Urban Wheel Awards Digital Program Book
- Alumni of Award Winners
Seeing Business and Community as One
Multimedia company Decisive Media has always considered business as a venue to aid communities and the disadvantaged youth. In 1998, it launched Emerging Diversity Education Fund or EDEF, a non-profit organization that has raised $500,000 in scholarships and trained over 300 young people.
Decisive also assisted multicultural consumers in the automotive industry by releasing national automotive magazines to educate and introduce industry career opportunities. Plus, Decisive established the annual Urban Wheel Awards together with the North American International Auto Show, known as America’s largest revenue event, to benefit its non-profit endeavor. Read More
17th Urban Wheel Awards Media Coverage
17th Annual Urban Wheel Awards Media Coverage
Michigan Association for Female Entrepreneurs to Partner with the 17th Annual Urban Wheel Awards in Detroit
(Detroit, MI) -- Michigan Association for Female Entrepreneurs is proud to announce its partnership with the 17th Annual Urban Wheel Awards which will take place on January 13, 2013 in the Sound Board Theater at the MotorCity Casino Hotel in Detroit. Read More
North American International Auto Show Event to Give Lifetime Achievement Award to Flint Business Owner
FLINT, MI – A Flint native and downtown business owner will be given a lifetime achievement award for her work in the automotive industry, at a North American International Auto Show event. Read More
Former Automotive News Staffer Honored - Kathy Jackson - 2013 Lifetime Achievement Award Recipient
DETROIT -- Veteran journalist and former Automotive News staff member Kathy Jackson, 62, will receive the 2013 Urban Wheel Lifetime Achievement Award. Peter Brown, publisher of Automotive News, will present the award to Jackson at the 17th Annual Urban Wheel Awards on Sunday, Jan. 13, in Detroit. Read More
Emmy and Golden Globe Winning Actor Edward James Olmos and Daytime Emmy Award Winning Actress Niecy Nash to Host the 17th Annual Urban Wheel Awards
DETROIT, Mich., Thurs, Jan. 3, 2013 - Emmy and Golden Globe Award winning actor, producer, director and Latino activist, Edward James Olmos, will join Daytime Emmy awardwinning actress Niecy Nash to host the 17th Annual Urban Wheel Awards on Sunday, January 13, 2013 at the MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show's (NAIAS) press preview week. Read More
17TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES DEALER OF THE YEAR FINALISTS
DETROIT, MICH., Thurs., Dec. 20, 2012 - The 17th Annual Urban Wheel Awards, the official multicultural event of the North American International Auto Show (NAIAS), announces the finalists of the 2013 Dealer of the Year Awards who will be honored on Sunday January 13, 2013 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. Read More
2013 URBAN VEHICLES OF THE YEAR ANNOUNCED: CADILLAC ATS, RAM 1500 & TESLA MODEL S
DETROIT, Mich., Tuesday, November 27, 2012 - Decisive magazine has announced "The 2013 Urban Vehicles of the Year" after their selection by an esteemed panel of independent automotive journalists...Read More
17th ANNUAL URBAN WHEEL AWARDS TO HONOR WOMEN IN THE AUTO INDUSTRY
SOUTHFIELD, MICH. - Thursday, November 15, 2012 - The 17th Annual Urban Wheel Awards (UWA), the official multicultural event of the North American International Auto Show (NAIAS), will host its annual awards show on Sunday, January 13, 2013 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich...Read More
TellUsDetroit.com video coverage of 17th Annual Urban Wheel Awards
16th Annual Urban Wheel Awards Media Coverage
Urban Wheel Awards News Coverage
Polk Supports 16th Annual Urban Wheel Awards
The Decisive Media event held at the Motor City Casino Sound Board recognizes African American, Asian and Hispanic achievers in the automotive industry. The event also serves as an annual forum for networking among ethnic automotive leaders and highlights green vehicle technology...Read More
Lauren Fix, The Car Coach Post 16th Annual Urban Wheel Awards Coverage
This year, the Urban Wheel Awards is celebrating 16 years of "Embracing Multicultural Consumer and Diversity Inclusion" in the automotive industry. The annual event, held during the North American International Auto Show... Read More
Chrysler Group Named Company of the Year at 16th Annual Urban Wheels Awards
WKOW 27: Madison, WI Breaking News, Weather and SportsChrysler Group Named Company of the Year at 16th Annual Urban Wheels Awards... Read More
St. Cloud Hyundai: Hyundai Takes Top Honors at 16th Annual Urban Wheel Awards
Hyundai Takes Top Honors at 16th Annual Urban Wheel Awards. The Velostar was named Urban Car of the Year, and... Read More
Hyundai Takes Top Honors at 16th Annual Urban Wheel Awards
Fountain Valley-based Hyundai America was honored in two major categories during the Urban Wheel Awards, held last week in Detroit... Read More
Evoque Wins Esteemed North American Urban Automotive Award
Land Rover North America has been presented with the Urban Truck of the Year award by Decisive magazine... Read More
Chrysler Group Named Company of the Year at 16th Annual Urban Wheels Awards
Breaking news, traffic, weather, and sports for Memphis and the Mid-South... Read More
Phylicia Rashad has auto show gig
"Cosby Show" icon Phylicia Rashad has a role lined up in the Motor City this weekend: She's cohosting Sunday's 16th annual Urban Wheel Awards alongside... Read More
16th Urban Wheel Awards celebrate auto industry's comeback
The 16th annual Urban Wheel Awards on Sunday night at the Sound Board at MotorCity Casino Hotel was heavy with hope for Detroit's future as event-goers breathed a collective sigh of relief at the auto industry's recovery... Read More
16th Annual Urban Wheel Awards
Updated Friday 06 Jan 2012 716 AM EST Published Friday 06 Jan 2012 713 AM EST. myfoxdetroitcom The annual event brings... Read More
16th Annual Urban Wheel Awards at Detroit's MotorCity Casino Hotel
MotorCity Casino Hotel is proud to welcome the 16th Annual Urban Wheel Awards at Sound Board All tickets include the 4pm Bill Perkins reception held in the... Read More
Urban Wheel Awards Happens on Jan. 8
(WJBK) - The 16th Annual Urban Wheel Awards happens on Sunday, January 8 in the Soundboard Theatre at the MotorCity Casino Hotel in Detroit... Read More
Det2LA M.I.M.S. Sun Jan 8 UrbanWheelAwards.com Supported By TieBoxScarfRack.com
Lights, Cameras, Action: A Slew of Celebrities, Dignitaries and Media Personalities Ready to Walk the Green Carpet at the 16th Annual Urban Wheel Awards... Read More
Urban Wheel Awards To Help Kick Off NAIAS
Sunday's 16th Annual Urban Wheel Awards is the Official Multicultural Event of the North American International Auto Show. The festivities get underway with a... Read More
Business Exchange: Leading African American Decision-Maker at Toyota Being Honored
DETROIT, Mich. – When the 16th Annual Urban Wheel Awards convene in Detroit during the January 2012 North American International Auto Show (NAIAS), Toyota Motor Sales (TMS), USA, Inc.'s group Vice President and General Manager, ... Read More
Winter's Harvest - crop forecast
Detroit Metro Times returns to the state Sunday in a far more prominent position: co-host of the 16th annual Urban Wheel Awards, official multicultural event of the North... Read More
The Glitterati rolls into Detroit for the NAIAS
The champagne bottles will definitely be popping, the music bumpin’, and the couture hot! come Sunday, January 9, 2012 as downtown transforms into a smorgasbord of “Who’s Who” among celebrities and beautiful people... Read More
Urban Wheel Awards - Channel 7 News
Urban Wheel Award's co-host John Quiñones talks about the event
EMMY AWARD WINNING ABC NEWS ANCHOR JOHN QUIÑONES TO CO-HOST 16TH ANNUAL URBAN WHEEL AWARDS
![]() |
DETROIT, Dec. 14, 2011 - Latino media icon and seven-time Emmy winner, John Quiñones, will join award-winning actress Phylicia Rashad as the co-hosts of the 16th Annual Urban Wheel Awards on Sunday, January 8, 2012 at MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS.
Download Full Press Release
AWARD WINNING ACTRESS PHYLICIA RASHAD TO HOST THE 16TH ANNUAL URBAN WHEEL AWARDS
![]() |
Detroit, MI, - December 7, 2011 - Phylicia Rashad, better known as "Claire Huxtable" from the long-running TV hit series, The Cosby Show, will serve as host of the 16th Annual Urban Wheel Awards, January 8, 2012 at MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS. Rashad is expected to bring her artistic talent, elegance, and style to the nation's only award show that brings together celebrities, automotive executives, industry leaders, international media, government representatives and the multicultural community to celebrate inclusion in the automotive industry.
Download Full Press Release
TOYOTA MOTOR SALES EXECUTVE FLETCHER V. DAVIDSON TO RECEIVE EXECUTIVE OF THE YEAR AWARD
![]() Fletcher Davidson |
DETROIT, Nov. 15, 2011 - Toyota Motor Sales (TMS), USA, Inc's group vice president and general manager of Toyota Customer Services, Fletcher V. Davidson will receive the 2012 Executive of the Year Award during the 16th Annual Urban Wheel Awards on Jan. 8, 2011, which will be held in the Sound Board theatre at MotorCity Casino Hotel during the North American International Auto Show's (NAIAS) press preview week. The Urban Wheel Awards is the official multicultural event of the NAIAS.
Download Full Press Release
THE WASHINGTON POST'S WARREN BROWN TO RECEIVE LIFETIME ACHIEVEMENT AWARD
![]() Warren Brown |
DETROIT, MICH. - Wed., Nov. 9, 2011 - Warren Brown, esteemed automotive columnist for The Washington Post will be honored with a Lifetime Achievement Award during the 16thAnnual Urban Wheel Awards on Sunday, Jan. 8, 2012.
Covering the automobile industry since 1982, Brown will be recognized as one of the nation's most influential auto writers, at the black-tie gala, held in the Sound Board theatre at the MotorCity Casino Hotel in Detroit, during Press Week of the North American International Auto Show (NAIAS). The Urban Wheel Awards Show is the "official multicultural event of the NAIAS."
Download Full Press Release
16TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES DEALER OF THE YEAR FINALISTS
![]() Thomas Moorehead |
![]() Dzung Nguyen |
![]() Bob Zamora |
DETROIT, MICH., Tues., Nov. 1, 2011 - The 16th Annual Urban Wheel Awards, hosted by the Emerging Diversity Education Fund and Decisive Media, announced the finalists of the 2012 Dealer of the Year Awards who will be honored on Sunday January 8, 2012 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. The Annual Urban Wheel Awards is the nation's only award show bringing together celebrities, automotive executives, international media, government representatives, and the multicultural community to celebrate inclusion in the automotive industry. The Urban Wheel Awards was named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee.
Download Full Press Release
16TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES SUPPLIER OF THE YEAR FINALISTS
![]() Steven Phillips |
![]() Wallace Tsuha |
![]() David Segura |
DETROIT, MICH., Tues., Nov. 1, 2011 - The 16th Annual Urban Wheel Awards, hosted by the Emerging Diversity Education Fund and Decisive Media, announced the finalists of the 2012 Supplier of the Year Awards who will be honored on Sunday January 8, 2012 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. The Annual Urban Wheel Awards is the nation's only award show bringing together celebrities, automotive executives, international media, government representatives, and the multicultural community to celebrate inclusion in the automotive industry. The Urban Wheel Awards was named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee.
Download Full Press Release
2012 URBAN VEHICLES OF THE YEAR ANNOUNCED
![]() Hyundai Veloster |
![]() Range Rover Evoque |
![]() Toyota Prius Plug-in |
Detroit, Mich- Thursday, October 27, 2011 - "The Urban Vehicles of the Year" were announced today by Decisive magazine after their selection by an esteemed panel of independent automotive journalists. The Urban Wheel Awards judging panel spent several months selecting the most stylish, practical and attainable vehicles by driving dozens of cars and trucks in a variety of North American urban settings before settling on the three winners. Decisive magazine's Urban Vehicles of the Year are featured in the magazine's winter issue, which will be available online at www.decisivemagazine.com and on mobile applications.
Download Full Press Release
16TH ANNUAL URBAN WHEEL AWARDS ANNOUNCES THE AUTOMOTIVE COMPANY OF THE YEAR WINNERS FOR DIVERSITY
Finalists Reflect the Auto Companies Setting a Standard of Excellence in Serving the Auto Industry and Multicultural Consumers, Employees, and Business
DETROIT, MICH., Mon. Oct. 10, 2011-The 16th Annual Urban Wheel Awards, hosted by the Emerging Diversity Education Fund and Decisive Media, announced the winners of the 2012 Urban Wheel Company of the Year Awards who will be honored on Sunday January 8, 2012 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich. The Annual Urban Wheel Awards is the nation's only award show bringing together celebrities, automotive executives, international media, government representatives, and the multicultural community to celebrate inclusion in the automotive industry. The UWA event is named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee.
Download Full Press Release
16TH ANNUAL URBAN WHEEL AWARDS NAMED THE OFFICIAL MULTICULTURAL EVENT OF THE NORTH AMERICAN INTERNATIONAL AUTO SHOW (NAIAS)
SOUTHFIELD, MICH. - Thursday, September 15, 2011 - The 16th Annual Urban Wheel Awards, hosted by Decisive Media, has been named the Official Multicultural Event of the North American International Auto Show (NAIAS) by the 2012 NAIAS Executive Committee. The only multicultural event held during press week of the NAIAS will host its annual awards show on Sunday, January 8, 2012 in the Soundboard Theatre at the MotorCity Casino Hotel in Detroit. This world class premier networking event and global marketing initiative is attended by hundreds of media, automotive executives, businesses, politicians, celebrities, and community and trade organizations who come together to promote multicultural consumer awareness of auto manufacturers, vehicles, technology, suppliers, dealers, community service and other areas in the auto industry. The Urban Wheel Awards also honors companies and individuals who have made significant progress in embracing diversity.
Download Full Press Release
Media Reach
The 16th Annual Urban Wheel Awards media outreach included 600 million in audience via various news outlets, DECISIVE Media, and more than 100 national and local mainstream and minority media and organizational partners.
- Total Print Article Reach: 16,951,000circulation
- Total Print Ad Reach: 700,000 circulation
- Total Web Reach: 491,898,000 audience
- Total TV Reach: 15,759,000 audience
- Billboards: 1,951,000 imps
- Radio: 300,000 listeners
- Flyers: 10,000 copies

























